Writing articles and creating website content play a pivotal role in online business. However, there are also some points to take into account when it comes to writing because it should both leave a positive impression on the readers while they are spending time reading the contents and more importantly the first step to attract the readers is the knowledge of SEO and how to choose keywords so that you can appear on the first page or better yet the first link. This creates an optimum chance for you to grab the attention of many readers.

In this article, we want to get you acquainted with some of the basics you should be following for your online marketing.

Keyword Density for Search Engines

The most common search engines are Google and Bing. It’s a fact that there is no optimal keyword density for a higher rank on search engines and that the density is different on various pages and phrases. 

Do not write strangely, using lots of passive verbs or in an academic style unless of course, your website is all university-based or college-based! In order not to be demoted, stop repeating the keywords in text content. Use powerful copywriting to create engaging content.

There is no single formula to implement keyword density for all contents. This is verified by John Mueller in 2014 that search engines do not actually focus on keyword density. They are smart and cannot be easily fooled; nevertheless, in order to be successful, you should use simple keyword placement.

Opinions vary as to how dense the keywords should actually be. Some say one percent is enough while the density in others’ opinion might reach up to 3%. What you should be looking at are three criteria:

-Number of repetitive specific key-phrases in a content

– total number of words in the key-phrases

– all number of words in the text being analyzed

All in all, the rule is the natural use of keywords. Also, avoid stuffing them in the content which according to the Guidelines of Google Webmaster can cause a negative experience for users and be harmful to the website’s ranking.

Keywords ratio is not an informative metric for SEO because it does not include the distance between keywords; the distribution or the place of occurrence in the document; the co-occurrence or the number of times co-citation has been repeated between terms nor does it tell us about the main idea and subcategories of ideas involved.

Keyword Density Usefulness

Copy editors should consider keyword density to avoid strange stuffing of the keyword and quality raters should check the documents for stuffing.

There are many SEO Tools out there indicating keyword density. Avoid repeating keywords because it means you are stuffing them. What this means is that when there is a limitation in your document and it is short do not repeat for example the keywords many times because this causes lower rankings; instead use synonyms or different parts of speech of the same key phrase. As you think about it, this could create a more natural flow, quality, relevance, cohesion, and coherence.

Therefore, to avoid stuffing try to use similar words or phrases compared to the primary content. This includes more unique words, singular or plural words, acronyms and abbreviations, and co-occurring phrases that are related to the topic of the page. Following this approach, you do not need to count the words and worry about keyword density.

Google ranks and rates the pages based on website reputation as well as overall content on individual pages. What Google focuses on is how well-written a document is, how popular your page is among users; especially those seeking your page among all other competitors’ pages, and your page’s relevance to that of your competitors. In fact, Google actually follows signals from users satisfied with your page.

How to Calculate Keyword Density?

To calculate your keyword density you should divide the number of repeated your focus keyword to the total number of words that is been uses in your content. There are some keyword density calculator tools that can benefit webmasters realize whether they are going overboard by providing some useful feedback.

You can use this free tool to find out about the keyword density and distribution of your content.

What is Keyword Distribution?

If you distribute the keywords in a natural way, the right kind of traffic will be increased to the page by the readers. Distribution is an important step when you create content since it leads to the relevancy of the keywords to the page content. 

How to Balance Keyphrase Distribution

Throughout the whole document, you should use the keyphrase. Title, subheading, body of the content. Keyword distribution and density can include of the keyphrase itself, the synonym words, as well as some words related to the keywords or LSI (Latent Semantic Index); of course, everything should be used naturally and in a balanced way.

Importance of Keyphrase Distribution

Optimization and awesomeness of your page as a whole are crucial both for search engines and users. This is what content creators refer to as holistic SEO, which is also related to keyphrase distribution in a balanced way.

For example, if your text consists of 3 paragraphs, and your focus keyword is “weed”, you should not repeatedly use the word in the first paragraph and forget about the other two paragraphs or use the word rarely; the keyword should not be distributed in an unbalanced way.

You should check the density of keyphrases you use in the text. However, this does not mean that a fixed number of keywords should be distributed equally among all paragraphs. For your page to get a high rank by search engines, you should make it clear for them what your text is about when you distribute the keyphrase all over your text; not densely of course.

The feeling the users get from your content is very important too. Google uses users’ experience to bounce rate your page. One step is to expose them to clear, easy, and understandable texts. 

Tools for Keyword Distribution Check

There are some free tools that can help you check whether you’ve distributed the keyphrases evenly in a document or not. Some will also tell you about synonyms, different forms of morphology (part of speech). Check out our free keyword distribution tool to see how your content is well-distributed.